Following the yuan

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#45: JD.com's AI double 🤖, Beijing Marathon scandal 🏃🏻, dining-out economy 🍽️, cash rewards for store opening 🛍️, killing rumors 🤳🏼 …
Stores that open their first Asian or higher-level store in Shanghai will receive a one-time reward of 1 million RMB, a tempting enough offer?
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Yaling Jiang
#44: Chengdu Disney 🏰, China's 1st F1 driver 🏁, Rapha enters China 🚴, Kosé quits Tmall🧖‍♀️, Xiaomi’s PR fight 🚙 | Following the yuan
Hi everyone, apologies for the delay as I continue to prioritize other people’s deadlines. 😭 This is something I’ve been reflecting on a lot. Moving…
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Yaling Jiang
Why visiting China is important in 2024?👋 | Following the yuan
Visa's hard, exit bans are scary, there may be a war on the horizon. But physical visits can bring you more value than any second-hand information…
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Yaling Jiang
4

March 2024

China is positioning Hainan as a duty-free haven. Will it fulfill its potential? 🌴| Following the yuan
The Chinese government wants Hainan to be ready for independent Customs operations by 2025. How do the consumers feel about it as a shopping…
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Luna Huang Ruomin
Week #43: Is Supreme too slow with its China move? 🛹 Ethics over bringing the dead back to life with AI, 🤨 315 gala for consumer rights 🎉…
Changes are coming to this newsletter. :D
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Yaling Jiang
Why am I hopeful(ish) about Country Garden's 'ghost city' in 2024? | Following the yuan
Country Garden's Forest City isn’t really for the high rollers, but for the mainstream middle-class in China who want to own property abroad, just like…
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Yaling Jiang
3
Week #42: Two sessions PR opportunity 📣, Hating on Huawei princess 👿, Chinese Temple Block on the block 🪷 | Following the yuan
Shall I write a separate review for this book, what do you say?
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Yaling Jiang
2

February 2024

Week #41: Food brands love that you hate cilantro 🌿, China's male HPV vaccine 👫, The Margaret Zhang divide➗ | Following the yuan
As a controversial garnishing vegetable, cilantro has effortlessly divided humanity into two opposing factions. Its strong polarizing nature has also…
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Yaling Jiang
Am FAQ on Chinese New Year 2024 campaigns + 33 in fashion | Following the yuan
For the year of dragon, marketing tends to be more traditional than that of other zodiac signs.
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Yaling Jiang
Week #40: Hainan fiasco II ⚠️, Oatly's struggle in Asia (China) 🌾, New year cinema winners and losers 🥇 | Following the yuan
While the top-grossing CNY movie "Yolo" is not the most progressive film on female empowerment, it has pushed the envelope of mainstream views.
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Yaling Jiang
Freelancer pitch guide for Following the yuan ✍️
If you are also passionate about human-centered business stories that shows structural shift of China’s consumer markets, read on.
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Yaling Jiang
🎙️What has Anta done wrong in PR for its Amer Sports IPO, Messi's avoidable PR scandal in Hong Kong and Tokyo, with Ivy Yang | Following…
Listen now | In a way, all PR scandals can be prevented with enough homework.
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Yaling Jiang
36:26
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