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Following the yuan
How and why Chinese people spend their money
By Yaling Jiang · Launched 8 months ago
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Why will Eileen Gu, an America-born skier become China’s hottest idol in 2022
Since obtaining a Chinese citizenship, the 18-year-old San Francisco native has bagged more than 2 dozens brand deals. Now China expects her to strike 3 gold medals, that is x3 of its result in 2018.
Yaling Jiang
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Why will Eileen Gu, an America-born skier become China’s hottest idol in 2022
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Full translation of Lee Jinglei's tell-all post on ex-husband Wang Leehom
The post has cost the American singer-songwriter at least 3 commercial deals, including one from Infiniti, which announced Wang as its China ambassador…
Dec 18, 2021
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Full translation of Lee Jinglei's tell-all post on ex-husband Wang Leehom
chineseconsumers.substack.com
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This is Following the yuan, a newsletter about How and why Chinese people spend their money.
Yaling Jiang
Dec 18, 2021
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